In the dynamic business arena of today, companies are majorly customer-driven. To gain a\ncompetitive edge over the other competitors, a company has to provide its customers a value\nadded service and products. This study has been conducted with the objective of identifying\nthe need to implement a customer friendly and satisfactory ordering system at Coffee Joints\nin South India. The study has highlighted the emerging epitomes in the ordering system,\nwhich would help the customer by reducing waiting time, and thereby increases customer\nsatisfaction and retention. The study has shown that respondents have shown a favourable\nattitude towards the use of the a mobile phone / Personal Digital Assistant (PDA), prepaid\ncard and would like to have the additional facility of having a touch screen in order to reduce\ntime and effort in placing their order.
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